La Bottega di Libera Terra
The customer
Combine Taste… and Rightness
Libera Terra is the agricultural soul of cooperatives which, under the banner of the Libera association, manage landholding and estates confiscated from the organized criminality in Sicily, Calabria, Apulia and Campania. This production relaunch activity involves other organic farmers in southern Italy who share the same principles.
The demand
Beyond the Brand
Disengaging from Libera, the association and adds value and attention to the quality of the catalogue. The requirement of marketing efforts is to favor the qualitative positioning of the items by communicating their unique traits, processing methods, and the traditions they represent. Tasty and ethical products. At the same time.
The solution
Long-lasting Support
The tight relationship between Libera Terra and Infocube started in 2017, beginning with the restyling of the website, adapted to the most modern ecommerce standards. Easy user experience, different sales conditions by type of use, tailor-made boxes and sale of fresh/seasonal products. From there, the coaching has expanded to the opportunities offered by the web and social advertising.
The project
What We Have Done
The new “La Bottega di Libera Terra” e-commerce, a store with highly customized CMS WooCommerce.
Definition of different conditions of sale by user type, DIY packages and gift cards
Web and social advertising activities
