Albero
Synopsis
The customer
Albero
The project
Albero’s e-commerce platform
Marketing and business consulting
In short
- Product launch and sales strategy
- E-commerce website with WooCommerce
The project
Infocube structured a complex analysis exercise to assist the start-up in developing a commercial strategy.
The support work resulted in the creation of the e-commerce platform and the tools required for the launch of Dirac Nanotechnology’s first product, Albero Air, a 3-in-1 indoor air purifier.
A study that sheds light on a rapidly evolving market gap, that of air purifiers, by leveraging the added values of the product:
- the total elimination of contaminating agents rather than their “collection” as is the case with comparable items,
- the management of nanofilters, which does not require continuous replacement,
- the iconic design and the lamp function, which make Albero Air a functional, beautiful and completely innovative air purifier on the market.
The customer
Albero is an innovative project developed by a group of young Italian researchers concerned with people’s health and the environment. The start-up founded, Dirac Nanotechnology, was established with the desire to bring nanotechnologies closer to real-world applications, with the aim of improving people’s quality of life.
