Unicef
Synopsis
The customer
Unicef Italia
The project
Development of the e-commerce site regali.unicef.it
In short
- projecting of the e-commerce site in its components of information architecture, interface, technology
- site development (public area, private area)
- verticalization of the solution chosen for the customer
The project
Infocube, in conjunction with Bluelabs, has created the new Unicef Italia online store, which enables the purchase of Unicef gifts to provide tangible assistance to many children in need.
The e-commerce site has a large selection of items grouped by category (Cards and Gifts, Gifts for Life, Pigotte) and user target, and the existence of several filters makes it easier to find the needed product. The website also includes an interactive map that shows donors exactly where their donations have been delivered.
The customer
The Italian Committee for UNICEF – Onlus (abbreviated as UNICEF Italy) is an integral part of the global structure of UNICEF – United Nations Children’s Fund, the UN subsidiary body tasked with protecting and promoting the rights of children and adolescents worldwide, as well as contributing to the improvement of their living conditions.
