Apreamare
The customer
Everlasting Tradition
Apreamare is one of the most influential enterprises in the Italian yachting industry. Shipwrights for generations, the Aprea family established the shipyards in 1849 and handed down the legacy from father to son.
Among the boat models available, the Maestro model and, in particular, the Gozzo model, a modern version of the traditional Gozzo Sorrentino, stand out.
The demand
Sailing… History
Renew the online image by customizing the user interface and experience to meet the demands of a knowledgeable and passionate audience.
A brand with a world of values, either tangible, like their great creations or abstract, like the unforgettable emotions experienced on board, expressing online.
The solution
Details… Are not a Detail
The graphic restyling focused on the details of the boats, the passion, the craftsmanship and the history of the Apreamare brand.
A brand with a strong Mediterranean personality, encapsulated in an intensive and entertaining storytelling.
The project
What We Have Done
A new multilingual Apreamare website. Definition of user interface and user experience.
Detailed product sheets that let you experience charm and functionality
Storytelling on the website for web and digital advertising activities
