Arin
Synopsis
The customer
ARIN – Azienda risorse idriche Napoli
The project
Web advertising – online advertising campaign for the promotion of the website www.buonadabere.it
In short
- web communication strategies
- google adwords campaign
- data monitoring and campaign update
The project
For this project Infocube, in collaboration with JFK Associati, defined the communication strategies and promotional messages aimed at maximizing the number of visits to the mini-site. The study of the inventiveness of the advertising, which stressed the importance of water as a positive element capable of contributing to the city’s image relaunch, was important for the campaign’s success. This has been possible by leveraging the media attention in those days Naples was in the spotlight due to the waste emergency. Careful monitoring and frequent adjustment of campaign configuration parameters resulted in an exceptional result and appropriate consumer satisfaction.
The customer
L’ARIN – Azienda risorse idriche di Napoli – has been in charge of managing and maintaining the complex Neapolitan water network for over 120 years, ensuring the quality of the water provided and the consistency of supply.
