Flumic
Synopsis
The project
Infocube designed and defined the brand identity of Flumic, a company operating in a particular market niche, namely that of tank coating systems.
The logo and its associated image derived from the usage of the petroleum green color to represent the advancement of more sustainable materials, as well as the extended F that incorporates the complete name, communicating the way of intervention into the tanks.
Flumic revitalizes, toughens, and strengthens tanks, restoring them to their original state. From this, the idea of incorporating the naming within a broken circular section that recalls the very shape of the subject of maintenance.
From the damaged tank’s dotted line to the green line, an indication of Flumic intervention, showing the tank in its best health.
From the logo that the customer chose from a range of proposals, the company website was subsequently designed.
The customer
Flumic is an Italian company dedicated to production of protective coating systems for the petrochemical and structural protection sectors to preserve the value of tanks, pipelines, containment basins and wind farms.
