Ottica Novelli
Synopsis
The customer
Ottica Novelli
The project
Development of the new website www.otticanovelli.com
In short
- Site designing in its architectural components for information, interface and technology
- Verticalization of the customer-selected solution
The project
The Novelli optics e-commerce project was created, designed, and developed with the goal of re-proposing the artisanal and creative aspects of Massimo Novelli’s eyewear collections. The site was developed with WordPress, CRM open source and it was integrated with the use of various plugins, among them the one to optimize content for search engines.
The graphic layout reflects the intense and lively colors that distinguish the lines of sunglasses and eyeglasses. The homepage and the many product sheets have been designed with the user’s experience in mind to provide smooth navigation throughout the site.
The customer
Novelli optics has been making high quality handmade glasses since 1987. The colors, shapes, and cuts of the frames and lenses are distinguishing features of a brand that highlights the taste and quality of Made in Italy.
